Lexus Korea Holds 'Catherine Burnhard Exhibition' Private Docent Program for 'Luxus Amazing Members' Customers
May 22, 2025
|
The program was organized as a private viewing event only for Lexus customers, ahead of the world's first retrospective of Katherine Bernhardt, who represents contemporary art in the United States, which is set to open on June 6. The exhibition will continue until September 28, and it is the artist's largest solo exhibition, with about 140 paintings and sculptures, including large 6-meter paintings, attracting high attention from the domestic and foreign art world.
Catherine Burnhard is an artist who has drawn attention as a creative work world that combines intense colors, pop culture icons, and objects in consumption culture, and is well-known for expanding the realm of contemporary art through familiar characters such as Sesame Street's Cookie Monster and Pink Panther.
The private docent program will be operated twice, 40 people per round, for customers who have shipped their vehicles through Lexus official dealers. Participation applications will be available through Lexus Lounge, an app exclusively for Lexus customers, from May 14 and will be operated for a fee. Participants in the program will be provided with a variety of benefits, including professional docent commentary, meeting and official exhibitions with writer Catherine Burnhard, coffee drinks from the Lexus complex cultural space CONNECT TO, and parking services.
Kang Dae-hwan, vice president of Lexus Korea, said, "Following the last 'immortal artist Van Gogh' exhibition, we are happy to once again convey our in-depth artistic experience to Lexus customers. Lexus will continue to introduce differentiated lifestyle programs that allow us to experience the brand's philosophy and emotions directly through 'Amazing Members'."
Meanwhile, Lexus Amazing Members is a customer-only program designed to allow Lexus buyers to experience unique sensibilities and premium values in various fields such as art, fashion, travel, sports, and driving. Last year, it has continued to expand customer contact points through various cultural events such as "Road and Memory By Lexus," an experiential curation program that stimulates the five senses according to seasonal themes, and "Seoul Fashion Week" VIP invitation.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
