Lotte Chilsung Beverage Majang Greetings to Majang Mosel for the first time since the renewal of BI!
May 28, 2025
Lotte Chilsung Beverage will renew the brand identity of the wine brand 'Majuang', which has been loved for the longest time in Korea.
Lotte Chilsung Beverage has planned BI renewal in consideration of the long-term and widespread brand expansion, as well as visualizing the heritage of Korea's longest wine brand that has been accumulated over the past 50 years since its launch and 'Majuang'.
The brand symbol that intuitively expresses the meaning of Majuang is placed at the top of the brand symbol that intuitively expresses the meaning of Majuang is placed on the new BI of Majuang and 'W' of wine symmetrically, and the core value of 'Majuang' is intuitively expressed. In addition, the logo emphasized the soft and classical atmosphere and originality of Majuang by applying a typeface full of personality with a soft curved beauty and expanded brand symbols, and the label also consists of an extended diagonal shape with the symbol's design to increase differentiation and visibility.
The renewed BI will be the first to apply 'Majuang Mosel' is a representative white wine of 'Majuang', which has been consistently loved since its launch in 1987, and has been growing in double digits annually over the past three years, with rumors that 'Majuang's good-cost riesling wine' since the COVID pandemic. Majuang Mosel is a white wine produced from a riesling variety in Mosel, Germany's northernmost wine producing area, rated Pradikatswin Kabinette using only carefully selected grapes, and features the fruit scent and honey scent of lemons, green fruits, and peaches with an alcohol content of 8 degrees, and harmonious sugar content and acidity.
Meanwhile, 「Majuang」, launched in 1977, is the longest-running wine brand in Korea that has been approved by the Roman Catholic Church and dedicated to the Mass until now, and has been loved for about 50 years since its launch for continuous quality improvement and product development tailored to domestic wine consumption trends.
Lotte Chilsung Beverage has planned BI renewal in consideration of the long-term and widespread brand expansion, as well as visualizing the heritage of Korea's longest wine brand that has been accumulated over the past 50 years since its launch and 'Majuang'.
The brand symbol that intuitively expresses the meaning of Majuang is placed at the top of the brand symbol that intuitively expresses the meaning of Majuang is placed on the new BI of Majuang and 'W' of wine symmetrically, and the core value of 'Majuang' is intuitively expressed. In addition, the logo emphasized the soft and classical atmosphere and originality of Majuang by applying a typeface full of personality with a soft curved beauty and expanded brand symbols, and the label also consists of an extended diagonal shape with the symbol's design to increase differentiation and visibility.
The renewed BI will be the first to apply 'Majuang Mosel' is a representative white wine of 'Majuang', which has been consistently loved since its launch in 1987, and has been growing in double digits annually over the past three years, with rumors that 'Majuang's good-cost riesling wine' since the COVID pandemic. Majuang Mosel is a white wine produced from a riesling variety in Mosel, Germany's northernmost wine producing area, rated Pradikatswin Kabinette using only carefully selected grapes, and features the fruit scent and honey scent of lemons, green fruits, and peaches with an alcohol content of 8 degrees, and harmonious sugar content and acidity.
Meanwhile, 「Majuang」, launched in 1977, is the longest-running wine brand in Korea that has been approved by the Roman Catholic Church and dedicated to the Mass until now, and has been loved for about 50 years since its launch for continuous quality improvement and product development tailored to domestic wine consumption trends.
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This article was translated by Naver AI translator.
