LUVERO Officially Launch Premium Brand Created by Professional Golfers
May 26, 2025
The premium golf wear brand 'LUVERO' that professional golfers make and wear themselves announced its official launch.
LUVERO is a combination of LUX (luxury), VERT (green/green), and PRO (pro golfer/professional) and aims beyond simple golf wear to become a lifestyle brand that incorporates the gaze and experience of professional golfers
About 50 professional golfers who are active on the actual tour will participate in planning, design and wearing tests. They plan to increase brand completeness by dividing into 'Element Group' responsible for product development, 'Advanced Group' participating in content development and production, and 'Support Group' responsible for creating styling content on the field and providing feedback on products.
CEO Yang Young-kyu said, `It's not just a business that makes golf wear. As a platform where our professional golfers can show their hidden talents, we plan to spread them to various golf contents such as media, golf travel, and community." he said
Mari Aratake, who is active on a tour between Japan and Korea, said, "I've come to realize my old bucket list," adding, "It's going to be so much fun. Originally, my hobby was to make this and that with a sewing machine at home and I wanted to make a hat someday, but now I'm really excited to be able to make a product with my name on it." Marie's twin brother, Eric Aratake Pro, said, `I never thought I'd be a model and shoot a lookbook. I'm going to make clothes with my name on them.," he said, expressing keen interest.
Louvero plans to expand the number of programs to 50 by the end of this year, and will pay 20% of the proceeds to the participating programs in addition to clothing support. In addition, a 50% discount system will be implemented not only for KLPGA-registered professional golfers but also for amateur players registered by the Korea Golf Association.
In 25, the company plans to provide gift-style sponsorship to competitors such as the KLPGA Tour, Dream Tour, Jump Tour, Champions Tour, and Amateur Championship, focusing on player support and brand awareness, and starting official sales to golf fans based on accumulated field experience and feedback from the 2026 season.
LUVERO is a combination of LUX (luxury), VERT (green/green), and PRO (pro golfer/professional) and aims beyond simple golf wear to become a lifestyle brand that incorporates the gaze and experience of professional golfers
About 50 professional golfers who are active on the actual tour will participate in planning, design and wearing tests. They plan to increase brand completeness by dividing into 'Element Group' responsible for product development, 'Advanced Group' participating in content development and production, and 'Support Group' responsible for creating styling content on the field and providing feedback on products.
CEO Yang Young-kyu said, `It's not just a business that makes golf wear. As a platform where our professional golfers can show their hidden talents, we plan to spread them to various golf contents such as media, golf travel, and community." he said
Mari Aratake, who is active on a tour between Japan and Korea, said, "I've come to realize my old bucket list," adding, "It's going to be so much fun. Originally, my hobby was to make this and that with a sewing machine at home and I wanted to make a hat someday, but now I'm really excited to be able to make a product with my name on it." Marie's twin brother, Eric Aratake Pro, said, `I never thought I'd be a model and shoot a lookbook. I'm going to make clothes with my name on them.," he said, expressing keen interest.
Louvero plans to expand the number of programs to 50 by the end of this year, and will pay 20% of the proceeds to the participating programs in addition to clothing support. In addition, a 50% discount system will be implemented not only for KLPGA-registered professional golfers but also for amateur players registered by the Korea Golf Association.
In 25, the company plans to provide gift-style sponsorship to competitors such as the KLPGA Tour, Dream Tour, Jump Tour, Champions Tour, and Amateur Championship, focusing on player support and brand awareness, and starting official sales to golf fans based on accumulated field experience and feedback from the 2026 season.
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This article was translated by Naver AI translator.
