Osaka and Kansai EXPO Week..Korea on stage, including media art and traditional performances

May 13, 2025

Osaka and Kansai EXPO Week..Korea on stage, including media art and traditional performances



The National Heritage Administration (Director Choi Eung-cheon) and the National Heritage Promotion Agency (Director Lee Gwi-young) will participate in the 2025 Osaka-Kansai Expo in Osaka, Japan, from April 13 to October 13 to introduce the 'National Heritage Visit Campaign' to visitors around the world through the"Korea On Stage" linking Korean tradition and modernity.

The 'National Heritage Visit Campaign' is a project that has been underway since 2020 to rediscover the value of national heritage, an archetype of Korean culture that is in the spotlight, and to promote its beauty. In particular, the 'National Heritage Visitor Passport Tour' is gaining huge popularity in Korea, with a cumulative 180,000 people participating from 2023 to last year, and more than 400,000 people are expected to participate in the 'passport tour' again this year.

Running from May 13 to 17 at the Osaka and Kansai Expo in 2025, the 「Korea Week」 event consisting of traditional performances and media art exhibitions by Korean intangible heritage masters will be held, and visitors from all over the world will enjoy the future value of our national heritage together.




The traditional performance of 'Korea on Stage', where you can vividly enjoy the unique 'cool' and 'excitement' of Korea's intangible heritage, will be available at the Expo Festival Station, the plaza in front of the Korean Pavilion, and the Inner-East from the 14th to 17th.

Osaka and Kansai EXPO Week..Korea on stage, including media art and traditional performances
▶ At the 'Korea on Stage Ye-In: Soul of Life' (Festival Station: May 14 at 2 p.m. and 7 p.m.), Shin Young-hee (Chunhyangga), a general art that expresses Koreans' joys, sorrows and sorrows through sound, acting, and plays, Chae Sang-mook, a traditional folk dance who is considered to have the best artistry among the traditional folk dances, and Lee Jae-hwa, a holder of the 'Geomungo Sanjo' who expresses the deep echo of the traditional instrument, will enjoy traditional performances presented by three holders of the National Intangible Heritage in one place. Performances of 'Ye-in' can be viewed on a first-come, first-served basis without a separate reservation.

▶ 'Korea on Stage Play (No-Ri): Harmony in Motion' (Pop-up Stage: May 14 at 13:00, 17:30 / Square in front of the Korean Pavilion: May 15-17, 14:00 and 17:00) is a street performance that conveys the vitality of Korea's traditional culture to the audience through powerful and dynamic traditional performances such as the Gikgopnori, lion dance, and sogo dance presented by the National Heritage Promotion Agency's art troupe.




Media art works 'Heritage in Bloom: The Beauty of Korea' will be presented throughout the entire expo period (4.13.-10.13) through a 27-meter-by-10-meter super-large light emitting diode (LED) screen installed in front of the Korean Pavilion. Korea's representative national heritage, such as Sipjangsaeng, Ilwol Obongdo, Hansan Moshi, and Inwangjesaekdo, will be reorganized into lively media art to provide visitors with a new visual experience.

Osaka and Kansai EXPO Week..Korea on stage, including media art and traditional performances
In the 'Korea Tourism Festa" held from May 13 to 16 at the Messe Exhibition Hall 1 in the Expo, there will be a 'participatory experience booth' where you can meet national heritage in person. In particular, you can stamp the sensational popularity of 'National Heritage Visitor Passport', learn the course of visiting national heritage through Flinko games, and receive various souvenirs such as 'Decorating Passport' packages and eco-friendly multi-use bags.

In the future, the National Heritage Administration plans to contribute to enhancing the status and national brand value of our national heritage by promoting the historical meaning and cultural value of our national heritage at home and abroad through various experience programs and overseas promotional projects.






This article was translated by Naver AI translator.