Red Velvet's Irene, Dong-A Pharmaceutical's Aylo Model...Red Flavor Diet New Commercial Campaign Revealed
May 19, 2025
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It is explained that the confident and sophisticated image of Irene was selected in line with the brand image pursued by Ailo.
Irene's new advertising campaign 'Real Red' was also released. The advertising campaign targeted 2535 women who are interested in healthy body care, focusing on emphasizing a healthy diet, away from the message centered on efficacy and effectiveness functionality. 'diet, just the name red? No, Aylo is a real red', 'Stop starving! Through campaign messages such as 'Let's eat happily and do what we want to do', Aylo's own 'real red taste' diet philosophy is intuitively conveyed.
The commercial video was produced in two versions, the teaser, and the teaser presents a new standard for red taste that Aylo emphasizes through messages such as `real red when it has to be different, real red when it has to be strong, and real red when it has to be solid.' In the main episode "No more starving! He naturally melted the healthy diet that fits me into a routine in his daily life through the message "How to manage myself these days that make me who I am."
"This campaign was intended to express diet as the beginning of positive change, not as a process of pain," an Aylo official said. "We plan to continue various activities as a brand that supports the change to the 'I want ' in the future."
This article was translated by Naver AI translator.
