Rolls-Royce unveils 'Phantom Goldfinger' in Italy to celebrate the 100th anniversary of Phantom
May 31, 2025
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The Phantom Goldfinger is a vehicle built based on the Phantom Extended model, based on the 1964 film "007 Goldfinger," which was first unveiled in 2024, the 60th anniversary of the film's release, and was first introduced to the public at the event.
The iconic space of the Grand Hotel near Lake Como, the site of the event
Phantom Goldfinger, displayed on the Mosaic Lawn, was completed as a work with a cinematic narrative by adding delicate elements reflecting characters, places, and themes, along with the 18- and 24-carat gold medal details using gold, the symbol of the film.
The Phantom Goldfinger is also a model inspired by the 1937 Phantom III Sedanca de Ville, one of the Rolls-Royce featured in a total of 12 James Bond series and owned by the movie's villain, Orick Goldfinger, and the original vehicle is also displayed at the venue, bringing the deep connection between the movie and the car to life.
To mark the 100th anniversary of the Phantom's launch, eight artworks created by Rolls-Royce designers on the theme of Phantom's design transformation were also unveiled at the Concorso Delegancha Villa Deste. Each work is a reinterpretation of the Phantom of each generation in the art style of the period, and it is characterized by the artistic unraveling of the world that Phantom has gone through over the past 100 years and the influence that Phantom has left in that era.
A perfectly preserved Phantom V also appeared in the parade held on the 24th, the first day of the event, drawing attention from visitors. Phantom V is a model favored by the most influential political and cultural figures in history, once again highlighting the symbolism of Phantom's authority and leadership.
This year's Phantom Goldfinger unveiling and Phantom 100th anniversary event at the Concorso Deleganza Villa Deste, Italy, was recorded as a symbolic moment of Rolls-Royce Bespoke's artistry and Phantom's cultural influence. The announcement clearly revealed the Phantom's great legacy, as well as its unwavering presence as a vehicle that will inspire the world in the next century.
Chris Brownridge, CEO of Rolls-Royce Motor Company, said, "Concorso Delegancha Villa Deste is the perfect stage for Rolls-Royce to celebrate its 100th anniversary, and we are very proud to present the Phantom Goldfinger for the first time in the world at this special place."
"This vehicle is a work that shows the essence of Rolls-Royce Bespoke's capabilities and a sincere tribute to the movies that customers love," he said. "As the original 1937 model that appeared in the play was the inspiration for Phantom Goldfinger, the vehicle's display at the venue adds special meaning."
This article was translated by Naver AI translator.
