The roof kick that came back...New Care, Information Seok, Hwang Jung-eum, Choi Daniel, and Jin Ji-hee Unveiled New Advertising Campaign
May 12, 2025
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Daesang Well Life New Care has unveiled a new advertising campaign under the slogan of 'Filling the Nutrition of the Whole Family, New Care'. The campaign, designed to form a generational consensus and intuitively convey brand identity to consumers, features the cast of popular sitcoms in the late 2000s, including Information Seok, Hwang Jung-eum, Choi Daniel, and Jin Ji-hee, gathering again to fill up nutrition with new care products. The symbolic ending scene and ending song of the sitcom were reproduced as they were, reviving a pleasant sensibility.
Following the New Care On Family episode, Daesang Well Life plans to release advertising videos that reflect the characteristics of various lines sequentially. It plans to effectively convey the differences between each lineup through advertisements tailored to the target of each product, including 「New Care All Protein」 with Jin Ji-hee, Seo Shin-ae, and Julian Kang,"New Care My Kids Episode" with Hwang Jung-eum and Choi Daniel as a couple, and 「New Care Original Episode" with Information Seok, Oh Hyun-kyung, and Jin Ji-hee. In addition, various online and offline marketing activities such as experience pack presentation and gift events will be conducted to expand consumer contact points.
"This advertisement is intended to convey the direction of New Care, which provides customized nutrition across all age groups. We will continue to strengthen communication with consumers and strengthen our position as a brand responsible for daily health," said a Daesang Well-Life official."
This article was translated by Naver AI translator.
