Cashwalk Challenge Reaches 250 Million Accumulated Certification Images in 2 Years of Launch
Aug 13, 2025
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Everyone's Challenge is an autonomous challenge feature in which users open their own challenges and form teams to practice health routines together. Since its launch, more than 420,000 certified photos have been uploaded every day and more than 520 new challenges have been newly launched.
The most frequently opened challenge categories are ▲ walking (102,139), ▲ habit making (99,351), and ▲ weather (65,199) in which users voluntarily design and practice routines in their lives.
In particular, the re-engagement rate was 52.91%, indicating that more than half of the participants re-engaged in the challenge. This shows that the challenge is positioned as a sustainable health routine formation tool rather than a single-shot event. Currently, more than 100,000 challenges are in operation, and they are composed of various topics ranging from walking to eating records, drinking water, weight management, and exercise, contributing to the formation of users' daily health habits.
Song Seung-geun, CEO of Nudge Healthcare Co., Ltd., said, "Health care habits are small, but repetitive practices are the key, and the process of certifying them every day through the challenge and challenging them with the team creates the motivation." and added, "We plan to expand challenges suitable for various themes and environments in the future to help make health behaviors in everyday life easier and more natural."
This article was translated by Naver AI translator.
