CJ WellCare Melamate X Ebjari Sleep & Sleep operates a pop-up store at Starfield Market's Jukjeon branch until the 18th
Sep 05, 2025
|
CJ Wellcare and Sleep & Sleep will welcome consumers in the Melamate Zone and the Experience Zone, respectively, at the pop-up store, which will be operated at Starfield Market Jukjeon for two weeks until the 18th.
In the melamate zone, CJ WellCare's plant-based melatonin products 'melamate Gumi' and 'melamate' are available. 'Melamate Gumi' is CJ Wellcare's first plant-based melatonin introduced in February in the form of Gumi, and it has been receiving great response from consumers, as it has become the No. 1 melatonin category in Olive Young. CJ WellCare's recently introduced 'melamate' is a high-content tablet containing 2 mg of plant-based melatonin that can help you rest deeper.
Melatonin is a hormone secreted by the brain and is known to coordinate the body's biological rhythm. Plant melatonin in both products is a raw material extracted from premium pistachios and has the same molecular structure as melatonin made in the human body.
The experience zone is designed so that you can experience the representative products of Sleep & Sleep, 'Deep Sleep Pillow' and 'Deep Sleep Mattress'. 'Deep Sleep Series' is a premium bedding product designed with an ergonomic structure that helps stable sleep. Slip & Sleep will introduce its new product for the first time in the 2025 FW season, and will also sell a limited edition that can only be found in pop-up stores.
Various programs and events have also been prepared for customers visiting the pop-up store. If you participate in the on-site survey, you will be given a sample kit of 'melamate Gumi', and if you take a product proof shot and post it on social media, you will receive a 'melamate' gift set through a lottery.
A CJ WellCare representative said, "We are planning this pop-up in collaboration with Sleep & Sleep to help our customers experience a better rest experience. We will continue to introduce differentiated products and propose wellness solutions tailored to our customers' lifestyles in the future.""
This article was translated by Naver AI translator.
