Samsung TV+ exclusive SMTOWN channel launched through SM-Samsung Electronics partnership

By Jaewan, Ko

Apr 30, 2025

Samsung TV exclusive SMTOWN channel launched through SM-Samsung Electronics partnership



SM Entertainment (041510, hereinafter SM) will collaborate with Samsung Electronics (005930) to launch a SM artist content channel exclusively for Samsung TV Plus.

Starting from the 30th, the channel 'SMTOWN' (SMTown) which will be available on Samsung TV Plus will be simultaneously serviced in 18 countries around the world, including the U.S., the U.K., France, and India, and will consist of various contents such as ▶ music ▶ performance ▶ special clip of all SM artists.

In addition, if you download the 'Samsung TV Plus' application from the app market such as Galaxy Store and Google Play, you can enjoy the 'SMTOWN' channel not only on TV but also in a mobile environment, so you can enjoy the contents of SM artists anytime, anywhere.




Samsung TV exclusive SMTOWN channel launched through SM-Samsung Electronics partnership
Through this collaboration, the two companies are expected to create high synergy by giving global music fans a new viewing experience that allows them to enjoy the contents of SM artists more vividly through Samsung Electronics' TV and mobile.

In addition to collaborating with Samsung Electronics, SM plans to diversify artist IP profits and expand its business based on its new future strategy of 'SM 3.0'.

Meanwhile, Samsung TV Plus is an advertisement-based free streaming service provided by Samsung Electronics, and you can enjoy various contents for free without a separate subscription on Samsung TV or mobile apps.






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