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| Photo source=KBS |
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Broadcaster Park Myung-soo showed off his excellent sales skills while selling makgeolli.
In the 306th episode of KBS2's entertainment show 「The boss's ears are donkey ears" (hereinafter 'Sadang ears"), which aired on the 18th, Park Myung-soo's 'Walk to the Boss's House' second episode was released.
During the show, Park Myung-soo visited a makgeolli company with intern Kim Ye-won and met CEO Kim Ki-hwan. CEO Kim Ki-hwan, who grew the company from 200 million won in annual sales to 50 billion won in annual sales for the first time in 15 years, asked Park Myung-soo for help to become the No. 1 player in the industry. When Park Myung-soo said that there was no makgeolli model yet, he began to look around the company in earnest, dreaming of an advertising model.
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| Photo source=KBS |
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Following the makgeolli evaluation meeting, Park Myung-soo, Yewon, and employees of the makgeolli company launched a project to store makgeolli in unoccupied stores. Park Myung-soo formed a consensus by talking to the restaurant owner. When the sales team leader said that it was a store that was once rejected, Park Myung-soo unveiled the sales strategy, saying "Are you going to give up?" Park Myung-soo said "Here's a lot of kindness" and unsealed the restaurant owner's mind in a compliment relay, "There's a makgeolli that goes well with grilled fish, so would you like to try it?He naturally recommended tasting and succeeded in half of the business. Then, after ordering Yewon and the employees of the makgeolli company to taste the customers, the strategy was implemented as a sales control tower. The restaurant owner was also attracted to the sight of customers enjoying the food with makgeolli, and at this time, Park Myung-soo said "How about starting makgeolli tomorrow?", showing off the new aspect of sales by entering the store with the sales comment of Wedge. After seeing this, Jeon Hyun-moo acknowledged Park Myung-soo's sales skills, saying "You're the sales king."
Meanwhile, KBS2 'Sadanggui' airs every Sunday at 4:40 p.m.
antahn22@sportschosun.com
