Lee Min-jung, Ryu Soo-young, and Sunwoo Yong-nyeo? Entertainment and YouTube are "the era of real name"

By Minjeong, Cho

May 16, 2025

Lee Min-jung, Ryu Soo-young, and Sunwoo Yong-nyeo? Entertainment and YouTube are 'the era of real name'



I do anything for the program. He even boldly took out his real name, which he had hidden.

Recently, celebrities have started putting their names on entertainment show names and YouTube channel names. Contents with names such as 'Ryu students Eo Nam-seon', 'Ga Oh-jeong, Lee Min-jeong', 'Liberty Mrs. Han Ga-in', and 'The very Ko So-young' are appearing one after another. As showing 'real me' becomes a bigger weapon than mysticism or image maintenance that was popular in the past, celebrities are no longer active by using their own name as a brand rather than 'starlike' activity names or program names that give a grand feeling.

Recently, actors Ryu Soo-young and Lee Min-jung actively stepped into entertainment programs by using their real names.




Lee Min-jung, Ryu Soo-young, and Sunwoo Yong-nyeo? Entertainment and YouTube are 'the era of real name'
On the 17th, Ryu Soo-young will meet with viewers again as a cooking entertainment show through an entertainment show featuring his real name 'Eo Nam-seon'Ryu student 'Eo Nam-seon'. He experienced local food culture in Portugal, Sicily, and Brunei, saying, `I tried not to look like an entertainment that was comfortably friendly abroad.' In fact, he will walk through numerous alleys with a camera and present dishes captured by handling knives and fire in a small kitchen in a local accommodation to prove his sincerity.

Lee Min-jeong is no exception. He put his name on KBS2's new entertainment show `Ga Oh-jeong and Lee Min-jeong.' Lee Min-jung threw herself away on a warm trip that exchanged affection, saying, `It was burdensome at first, but it was meaningful to name it because it was a program with a meaningful purpose.' On top of that, her husband Lee Byung-hun helped her with the narration. In this regard, Lee Min-jung "Thank you for taking care of childcare during the two-day shoot.", he also said.

The real-name wind is even stronger in the YouTube world.




In addition to 'Gaojeong', Lee Min-jeong opened her personal YouTube channel 'Lee Min-jeong MJ' in March and has 240,000 subscribers. Han Ga-in, who used to be the epitome of "the mysticism," also freely unraveled the personality and thoughts that had been hidden in the channel "Liberty Lady Han Ga-in" and had 370,000 subscribers, and Ko Hyun-jung, who runs the channel "Go Hyun-jung," received well over 1.3 million vlog views.

Son Tae-young is enjoying her second heyday on YouTube, sharing her parenting, daily life, and family stories in the United States with "Ms. Son Tae-young, New Jersey." Broadcasting activities have decreased, but communication is continuing continuously.

The other person who drew attention is actress Ko So-young. The channel name is 'The very Ko So-young' After breaking down the wall of long mysticism and appearing on YouTube, he quickly uploaded seven videos after the teaser and actively communicated. Although it still has 40,000 subscribers, it has more than 100,000 views per video, strengthening its fixed fan base.




Lee Min-jung, Ryu Soo-young, and Sunwoo Yong-nyeo? Entertainment and YouTube are 'the era of real name'
An 80-year-old active actress, Sunwoo Yong-nyeo, also made her splendid YouTube debut under the channel name Poonpoong Sunwoo Yong-nyeo. The video, "80-year-old Sunwoo Yong-nyeo who drives Mercedes Benz every day and eats hotel breakfast," went viral with more than 2 million views in just two days after its release. The attitude of life overcoming dementia and cerebral infarction and the unique way of speaking "Eat expensive things that go into your mouth" captivated the public's mind at once.

There is a reason why celebrities have boldly taken out their real names and real names. This is due to the fact that there have been significantly fewer opportunities to communicate with the public due to the decrease in the number of dramas and movies produced. Above all, analysts say that the trend has been added to the trend that it has become difficult to survive without showing 'real me'.

In an era when 'name value' becomes competitive, the trend of celebrities putting their names on the program name like a brand is expected to continue for a while in the future.



mj.cho@sportschosun.com