Baby Monster, Fever, Popularity, Monsters...150,000 Unjip Tour → Local company collaboration

By Bit, Jung

May 01, 2025

Baby Monster, Fever, Popularity, Monsters...150,000 Unjip Tour → Local company collaboration
photo courtesy of YG Entertainment



Baby Monster has been selected as the only K-pop artist in the Ginza Sony Park re-opening commemorative exhibition, continuing the lingering effects of the tour that heated up the enthusiasm with 150,000 audiences.

According to YG Entertainment, Baby Monster will participate with famous Japanese artists such as hip-hop duo Creepy Nuts and composer and musician Kensuke Ushio at the 'Sony Park 展 2025'Part 2, which will run until June 22. In Part 1, popular Japanese bands YOASOBI, Hitsubikaku, and singer-songwriter Vaundy participated.

With 9.1 million subscribers on YouTube, a platform where music fans from all over the world work, Baby Monster has long taken on the theme of 'Game', an entertainment that has been loved across languages and generations. Under the theme of 'Game is a meeting place', a colorful space was prepared, and hunting games and arcade games with representative songs 'SHESH' and 'DRIP' as motifs were prepared.




In addition, it is providing fans with a unique experience with a digital character dance challenge video using Sony's 3D capture technology. On top of that, various goods using Baby Monster IP, such as T-shirts, stickers, and tote bags, are also receiving enthusiastic responses as BABY MONSTER × Ginza Sony Park collaboration goods.

Ginza Sony Park said, `Baby Monster is a person who transcends the barriers of language and culture to connect and enthuses fans all over the world. This is the point where you can enjoy leisure freely and meet the entertainment of a game where a community is created. If we connect the two, we will hold an exhibition with Baby Monster with the idea that everyone will have a pleasant and happy experience."

Baby Monster recently successfully completed '2025 BABY MONSTER 1st WORLD TOUR IN JAPAN'. It was originally planned to have an audience of 100,000, but thanks to the enthusiastic support, it expanded the scale repeatedly, mobilizing a total of 150,000 people, setting a record of 'K-pop girl group's shortest audience'. In addition, various pop-up stores and collaborations with local companies are also continuing, realizing their powerful influence in the local market.




Baby Monster will continue its world tour by moving to Singapore, Hong Kong, Ho Chi Minh City, Bangkok, Jakarta, Kuala Lumpur, and Taipei. It will also hold its second tour of the Americas in the second half of this year, leading to Toronto, Rosement, Atlanta, Fort Worth, Oakland, and Seattle.



rightlight@sportschosun.com