MBC x Coupang Play to Launch ‘Virtual Live Festival’ in Seoul
Aug 21, 2025
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This event is a futuristic omnibus music festival with K-virtual idols leading the new culture, top K-pop idols who dominated the global charts, and legendary singers.
In particular, the MBC Virtual Live Festival with Coupang Play is raising expectations that various K-pop artists will present a special collaboration stage that connects the virtual world and reality.
The lineup of the MBC Virtual Live Festival with Coupang Play, which will bring new impressions and experiences to global fans by announcing the start of the NEXT K-culture, will be unveiled on August 28.
The performance will be livestreamed through Coupang Play, and detailed performance-related information will be available on MBC's official SNS.
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