When the ballpark is sold out, go to the movie theater! From spring to autumn, KBO X CGV will play two games every Sunday, a two-year agreement to broadcast live in theaters

Mar 12, 2025

Photo courtesy=KBO

KBO and CJ CGV have signed an agreement for live broadcasting of professional baseball.

KBO signed a business agreement on the 12th for the exclusive live screening and promotion of KBO League CGV theaters from 2025 to 2026.

Based on their experience of successfully opening a new page for live theater broadcasts last year with an average audience share of more than 50 percent, KBO and CJ CGV will show major KBO League games live in theaters this year, including the opening game, two regular-season games, the All-Star Game, and all postseason games. With this business agreement, we plan to continue synergy through meetings between baseball and theaters and expand the space for baseball viewing.

The live broadcast of the regular-season theater will be held every Sunday, and only the opening weekend will be broadcasted live for two games on the 22nd (Saturday) and 23rd (Sunday). On the 22nd (Saturday), NC-KIA (Gwangju) and Doosan-SSG (literature) games will be screened, and Hanwha-KT (Suwon) and Kiwoom-Samsung (Daegu) games will be screened on the 23rd (Sunday) to hold the 『Baseball Season" in earnest. Ticket reservations for the four games will be opened sequentially through CGV's mobile app and website from 11 a.m. on the 18th (Tuesday).

Photo courtesy=KBO

The '2025 Shinhan SOL Bank KBO All-Star Game', which will be held at Hanwha Life Ball Park in Daejeon on July 12 (Sat), will also be available at the theater. It plans to officially launch the world's first live broadcast on the third page of SCREENX under the name of 「SCREENX LIVE」, which was held for the fourth game of the Korean Series last year and gave an overwhelming sense of immersion, and expand it to regular screenings once or twice a month. In addition, it will provide a different charm to baseball fans who visit the theater through various events such as viewing party and two live broadcasts.

Every month, a new CGV Scene-Steeler Award will be established to select one person who created a movie-like scene at the KBO League site and present the award. Winners selected through fan voting will be presented with a prize of 1 million won and a package of two Cined Chef Movie & Dining.

Details on the live screening and events of CGV theaters in the KBO League can be found through the CGV mobile app and website, and screening and reservation information will be continuously provided through the KBO official channel.

Officials from both companies, including KBO President Koo Hu-yeon and CJ CGV CEO Chung Jong-min, attended the agreement ceremony held at KBO.

This article was translated by Naver AI translator.