V-League Expands Overseas, Openly Recruiting New Title Sponsors...Tobacco, speculative industries, excluding alcohol

Apr 28, 2025

V-League Expands Overseas, Openly Recruiting New Title Sponsors...Tobacco, speculative industries, excluding alcohol
Photo courtesy=KOVO



The Korea Volleyball Federation (hereinafter referred to as the Federation) will openly recruit title sponsors to grow with professional volleyball.

Professional volleyball V-League has grown into a representative winter sport. The V-League, which has maintained steady development and popularity, is looking at 600,000 cumulative spectators through continuous increase in spectators every season. In addition, all games are being broadcast live through TV and online media, and the value of broadcast rights has increased by 200% over the past decade. The average viewership is also 0.89% for men and women, which is unique compared to other winter sports.

Since the launch of the professional league in 2005, the V-League, which consists of 14 professional teams (10 regions/seven teams each for men and women), including Seoul (Woori Card/GS Caltex), Incheon (Korean Air/Hungkuk Life Insurance), Uijeongbu (KB Insurance), Suwon (Korea Electric Power Co./Hyundai Engineering & Construction), Hwaseong (IBK Industrial Bank), Ansan (OK Savings Bank), Cheonan (Hyundai Capital), Daejeon (Samsung Fire & Marine Insurance/Jeong Director), Gimcheon (Korea Expressway Corporation), and Gwangju (Pepper Savings Bank) are based in various parts of the country, positively affecting the development of balanced regional sports.




If you become a title sponsor of professional volleyball, you can build a long-term 'WinWin' environment through family relationships beyond partnerships. They will have marketing rights for the KOVO Cup professional volleyball tournament hosted by the Korea Volleyball Federation, the V-League tournament, the flower of winter sports, and various advertising rights and broadcast advertisements in the stadiums of 10 professional volleyball venues.

V-League Expands Overseas, Openly Recruiting New Title Sponsors...Tobacco, speculative industries, excluding alcohol
Photo courtesy=KOVO
It's not just that. About 84% of professional volleyball visitors are in their teens and 40s with core spending power, and they can also enjoy the effect of enhancing their brand image and expanding their contact points with consumers through marketing and CSR with 780,000 digital subscribers (Instagram, YouTube, TikTok, etc.).

In addition, it is effective in targeting not only Southeast Asia but also overseas markets through the Asian quarter system and the foreign player tryout system that was implemented two years ago.




The sponsorship sector is open to all companies that will participate in the development of professional volleyball in Korea regardless of specific product and service sectors. However, companies such as cigarettes, speculative industries, and alcohol (excluding low alcohol) that can degrade the image of professional volleyball or may be repulsed by spectators or viewers cannot participate as title sponsors.



This article was translated by Naver AI translator.