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| Photo provided by Jeonbuk Hyundai |
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Jeonbuk Hyundai (Director Lee Do-hyun) "Building a better world through soccer and contributing to progress toward humanities."As part of the club's philosophy practice, the logo of 'World Food Program' will be attached to the top center of the club's uniform from May 31, 2025.
The WFP is the world's largest humanitarian aid organization affiliated with the United Nations, working to combat hunger and promote food security around the world, and has received the Nobel Peace Prize in 2020. The top center of the uniform where WFP's logo will be placed is 'premium slot', which has the highest advertising value from a marketing point of view due to its very high media exposure. Not only K-League clubs but also leading overseas clubs are using this location as a key sponsor exposure space. Jeonbuk Hyundai has not only given up the profits that can be generated through this space, but also agreed to additional donations, and joined the role of WFP in pursuing the public interest of mankind, including eradicating hunger and emergency relief.
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| Photo provided by Jeonbuk Hyundai |
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An official from Jeonbuk Hyundai said, "The collaboration reflects Hyundai Motor's philosophy of "progress toward humanity"." Since July 2024, Hyundai Motor has supported Ioniq 5 vehicles and donated funds for building eco-friendly vehicle infrastructure to several WFP branches around the world to help WFP in its humanitarian activities. Jeonbuk Hyundai introduced this parent company's philosophy on the playground through sports. "Cooperation with the WFP (United Nations World Food Program) contains the club's commitment to long-term pursuit," said Lee Do-hyun, head of Jeonbuk Hyundai. I will prove with the fans that soccer can be a language that changes the world."
This article was translated by Naver AI translator.
