Jeonbuk, JB Homes; You × Me = Implementation of our brand collaboration project
May 16, 2025
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Jeonbuk has developed a collaboration item under the name of 'JB Homies; You × Me = Us' by applying 'Homies' to the title of this project with a representative domestic brand.
Jeonbuk will release 'Mushin Jeonjuseong T-shirt' and 'Terra Jeonbuk Hyundai Edition' products that apply Jeonbuk to lifestyle, reflecting the trend of young sports fans who actively express their fan sentiment through club goods.
First of all, the Musinsa Jeonju-seong T-shirt is a T-shirt produced by Musinsa, the largest fashion platform in Korea, by graphic design of Jeonju-seong, the home stadium of Jeonbuk Hyundai.
'Mushin Jeonjuseong T-shirt' will be sold exclusively through the Musinsa Jeonbuk brand shop at 11 a.m. on the 19th, and the quantity will be limited to 100 black and white.
Created in collaboration with Hite Jinro as the second item 'Terra Jeonbuk Hyundai Edition' is a beer made by designing a dot graphic applied to the Jeonbuk Hyundai uniform Baebeon in a beer can.
In particular, Jeonbuk and Terra have the same signature color in green, so the harmony of design is more harmonized, and it is expected to be loved by adult fans.
Terra Jeonbuk Hyundai Edition will be produced in a limited quantity of 240,000 cans and will be available only at large supermarkets and small and medium-sized supermarkets in Jeollabuk-do from the 21st.
"This project will be a good opportunity for Jeonbuk to get closer to the lifestyles of its fans," said Lee Do-hyun, head of Jeonbuk. "We will continue to make efforts to help fans experience and access Jeonbuk's brands in more diverse and more places."
This article was translated by Naver AI translator.
