The popularity of baseball that strikes the sky after learning, how can it be applied to volleyball?
May 29, 2025
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The popularity of professional baseball is skyrocketing. Other professional sports should not only hurt their stomachs, but also refer to why baseball is receiving the same support as deterioration and use it as a role model for attracting fans and generating profits.
The Korea Volleyball Federation (KOVO) held the '2025 KOVO Integrated Workshop' at Elysian Gangchon in Chuncheon on the 29th. About 200 people, including former team leaders and managers in the men's and women's divisions of the V League, secretariat and media officials, participated.
There was a meaningful lecture. Park Hwa-yeon, executive director of Kiwoom Heroes' promotion and marketing, visited the workshop site. It was held to explain to volleyball players who visited the scene about the discovery and marketing of stars in professional baseball.
Volleyball is definitely popular, too. However, the reality is not as good as baseball. First of all, the size of the gym is small, and the number of games is insufficient. The title of star is also given to only a few top players.
Director Park introduced five key points to volleyball players. First, star marketing. Professional sports require stars to create fans, and those fans will increase their loyalty and support the club.
The second is the video platform. It's become a trend in the world. Any industry can't help but go through a video platform. In fact, Kiwoom also enjoyed the effect of attracting a lot of young fans through video platform contents.
The third is targeting female fans. Recently, the center of all cultural industries is young female fans. Therefore, Kiwoom introduced its know-how that it is actively interacting with the entertainment industry, such as celebrities' first pitch. In fact, Kiwoom has a pitchman before the regular season, and many celebrities visit Gocheok Sky Dome.
The fourth is sponsorship and club product collaboration. It is a new window for young fans to experience sports. In fact, baseball creates a unique scene where fans line up with tents from the previous day to buy special uniforms. That's how you get affection for the team.
The last is cheering culture and food. Volleyball also has its own cheering culture. There is inevitably a lack of food culture in a narrow gym environment, so it can be a good way to specialize in one or two special menus that can only be eaten at each stadium. However, the taste should be guaranteed.
This article was translated by Naver AI translator.
