Professional Football Federation Introduces K-League Overseas Business Strategy at STF Conference
May 02, 2025
|
The 'STF Conference" held at the Singapore Cricket Club on the 30th of last month is an event where various sports industry officials, including sports leagues and associations, media platforms, and sponsor companies from overseas countries, gather to share the latest trends in the industry and work strategies. About 100 sports industry officials attended the conference, and hands-on discussions and open networking were conducted.
At the federation, Kim Min-joo, head of the overseas business team, attended the presentation under the theme of 「Sports League's overseas market expansion strategy」. Team leader Kim Min-joo introduced the K-League's overseas business development process, strategic direction, and mid- to long-term goals of overseas business in the presentation. Through this, we shared the new growth axis and future vision led by the federation's overseas business team with overseas sports industry officials to explore various industries and development possibilities.
The Professional Federation is striving to expand its overseas market in earnest by establishing an overseas business team within the secretariat this year. The overseas business team will discover various profit models such as overseas sponsorship development through active overseas marketing.
In addition, it plans to actively participate in various international stages, including this conference, to strengthen K-League value and brand awareness.
This article was translated by Naver AI translator.
