Crisis to fade like 100 billion big sponsorship bubble The worst of football has arrived! I'm going to beat all the hopes of a promising player

Aug 03, 2025

Crisis to fade like 100 billion big sponsorship bubble The worst of football has arrived! I'm going to beat all the hopes of a promising player
AFP Yonhap News



Crisis to fade like 100 billion big sponsorship bubble The worst of football has arrived! I'm going to beat all the hopes of a promising player
AFP Yonhap News
The Chinese national team is in the worst crisis.

China's Sohu Dotcom reported on the 3rd (Korea time) 'Chinese fans are urging ways not to lose their sponsorships'

Sohu said 'Uncertainty and conflict surrounding the future of Chinese soccer are reflected. This public opinion went beyond just the end of sponsorship and revealed a conflict between the future of Chinese soccer and capital. In a statement, some Chinese fans criticized the negative situation that BYD and the Chinese national team's sponsorship was on the verge of collapse. 'Public criticism has hampered commercial cooperation and prevented promising companies from entering the market,' the statement said.




The prospect of a commercial partnership between the Chinese national team and BYD is now unclear. The future of Chinese football has found its way, faltering between enormous public pressure and a chilled financial situation. It points out that malicious boycotts are the root cause. Under the current circumstances, losing resources is discouraging the hopes of young players,' he added.

Crisis to fade like 100 billion big sponsorship bubble The worst of football has arrived! I'm going to beat all the hopes of a promising player
XinhuaYonhap News
News has recently emerged that the Chinese national team will have a new sponsor. Some Chinese media outlets reported 'China's national team had good news after the East Asian Cup. According to the news, the Chinese national team has signed a large sponsorship contract. BYD has provided a five-year total of $75 million (about 100 billion won) to the Chinese national team. The Chinese national team is in a recession, and it is difficult to invest a lot of money in such a situation. It is also known that the company is willing to support Chinese players' overseas expansion. 'Chinese prospects perform well overseas and can secure additional funds.'" It is known that it will help Chinese prospects advance overseas along with an investment worth as much as 100 billion won.

China finished the East Asian Football Federation (EAFF) E-1 Championship (East Asian Cup) in third place in 2025. Third place was a well-foreseen result. With China's current strength, it was almost impossible to face South Korea and Japan, the Asian leaders. There were some expectations, but China faced reality by losing to South Korea and Japan. The bigger problem was performance. China disappointed its fans by struggling with Hong Kong as well as its disastrous performance against South Korea and Japan.




Crisis to fade like 100 billion big sponsorship bubble The worst of football has arrived! I'm going to beat all the hopes of a promising player
XinhuaYonhap News
In this situation, Chinese fans even expressed their intention to boycott the company as news of the imminent signing of a large sponsorship agreement between the Chinese national team and Chinese companies was reported. Sohu added 'Chinese car brand BYD has also signed a cooperation agreement with Italian prestigious club Inter Milan. Against this backdrop, public opinion in China is causing a storm to boycott the sponsorship of BYD, which sponsors the national team, according to the report.

Some fans predicted a boycott on their social media, pointing out that `Boycott any company that sponsors the failing Chinese national football team' and"China's national football team does not deserve sponsorship.' Sohu said 'This could take a toll on the whole Chinese soccer community. China's soccer community is already vulnerable, so it may not be able to withstand a crisis of trust. If sponsors' funding is reduced, Chinese football could be in more trouble, he explained.

However, there are concerns that such actions could undermine the future of the Chinese national team. It is time for the positive direction and fans' reaction to the Chinese national team to become important.








This article was translated by Naver AI translator.