Suwon FC 'Castle Park' On the day of the home game, the lobby on the first floor always overflows with coffee scent. The coffee cup is engraved with the red and blue logo symbolizing Suwon FC club, and iced Americano, which is bright in summer, and warm coffee, which melts frozen hands in winter, are always waiting. Suwon FC is said to be the best coffee among the K-League's lightbulbs.'Made in Suwon' The pride of coffee, it is coffee served at every home game by Jung Ji-young Coffee Roasters. I am surprised once by the taste of luxury coffee I meet at the soccer field, surprised twice by the fact that the young man who poured coffee and took care of ice cups in the lobby of every game was not a part-timer, but a representative of the young CEO born in 1986", and surprised three times by the fact that CEO Jeong is a member of a business club that sponsors Suwon FC with more than 100,000 won every month."
CEO Jung Ji-young, who met Suwon FC in the lobby like a sparrow mill before the home game, smiled broadly at the praise of 'thumbs up'K League's best coffee' The reason for sponsoring Suwon FC was clear. Chung is a native of Suwon who graduated from elementary, middle and high schools. He opened a local cafe in 2008 after enjoying a trip when he was a geographic student, and in 2017, he opened the 1st Jung Ji-young Coffee Roasters in Haenggung-dong with the determination to become Suwon's representative cafe and a world-class cafe. The belief is that "the most local is the most global". CEO Jeong said "Jung Ji-young Coffee Roasters is a cafe that originated in the Suwon community. It started in Haenggung-dong, Suwon, with the aim of emphasizing 'local' as much as possible and becoming a representative cafe in the Suwon area. Haenggung-dong is an old town and iconic area. We started with the mindset that emphasizing locality is the most global thing. " "As the number of stores increased and we had more time to spare, I thought that sponsoring Suwon FC, a civic club, was the way to express sincerity and affection for the community.", he explained.
Actually, I was an outsider to soccer. "All I did when I was a child was watching Suwon Samsung games where Shasha, Ko Jong-soo, and Dennis were very active." He fell in love with the charm of soccer as he began to watch soccer again at Suwon FC. "It's so much fun. Every game is coming. I didn't know why I was so crazy about soccer, but I was doing that before I knew it. " "Meeting all the Suwon people here gives me more affection, and sponsorship gives me more pride."
The philosophy of Jung Ji-young Coffee Roasters is in line with the model of a true civic club where Suwon citizens participate and Suwon citizens become fans and owners, dreamed of by Choi Soon-ho, head of Suwon FC. CEO Chung is a member of a business club that sponsors Suwon FC with more than 100,000 won every month.
"When you win, you have more joy. He is also very proud of himself as a sponsor. Of course, even if we lose, we will definitely come with the expectation that we will win the next game." "We have newly designed the Suwon Stadium Cup since this year. I also designed the logo play myself, and I'm satisfied with the good response." The Haenggung main branch's Jung Ji-young Coffee Roaster is full every day. The signature menu 'Coconut Latte' has sold well over a million cups. The copy of 'WE ARE SUWONER' engraved on the goods sold by the cafe has the pride of Suwon's native CEO 'Suwon'. "I've stayed at Ace Hotel, an American hotel chain, and I was impressed by the part where local brand products were arranged in a manner and the goods with regional colors." If I run a cafe, I really wanted to do that." "With the slogan of our cafe, we invented the word "SUWONER" that contains affection for the local community and registered patents and trademarks." We wanted to emphasize the feeling that it is us and convey the pride of 'We are' to tourists and citizens. I also wanted to convey the purpose of a cafe with the local community."
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It was awkward when I first wrote "We Are Suvarner", but since I've been using it for nine years, the response is high and everyone likes it. Foreigners also buy a lot of T-shirts and goods, and there are many orders for overseas delivery. CEO Jung Ji-young welcomed the possibility of Suwon FC and the possibility of 'collaboration' of 'We're Suvar'. "It fits Suwon FC so well." be open to collaboration. I want to be active. It has a great promotional effect because you always wear goods. I hope the community and the private sector can work together as a team"I hoped. The Suwon FC club does not have enough finances compared to the corporate club, but it is a team that continues to show strong and solid performance among citizen clubs. Since the first-team history is not very long, it is a team that can continue to grow from a long-term perspective. I think it's a team that grows with Jung Jiyoung's coffee," he said with a smile. What is the ultimate dream of a 39-year-old coffee CEO. "I want to do a branding that reminds me of "Jung Ji-young Coffee" when I say "Suwon" like "Daejeon Seongsimdang" while being with Suwon community members as I do now."," he said, his eyes shining.
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Since the match against Ulsan on the 16th, Jung Ji-young Coffee Roaster has also started a 50% discount event for drinks at the Haenggung main branch, Janganmun branch, and Hwahongmun branch in Suwon FC every home game. The CEO of the Coffee Youth, who has become serious about soccer, is even more enjoyable these days when 'Sharpball' is on a roll (three consecutive wins) at home. "If Suwon FC continues to move forward like this, I think we will also go to the Sangs (upper split). They shouted, "Way to go, Suwon FC!"
This article was translated by Naver AI translator.
