K-Sports + K-Contents, Please Take Care of Korea House and Continue Accompanying Official Partner CJ until 2028
Aug 18, 2025
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Kim Yoo Seung Min, chairman of the Korean Sports Council, and Kim Hong-ki, CEO of CJ Co., Ltd., signed an official partner sponsorship contract, the highest sponsorship grade, in the conference room of the Korean Sports Council at the Olympic Hall in Songpa-gu, Seoul on the 14th, and agreed to conduct various Olympic marketing collaborations, including sponsorship for the title of the Korea House in the East and Summer Olympics and food support for the national team.
CJ is a first-class official partner, the highest sponsorship grade of the Korea Sports Council, and will continue to have rights to marketing promotions using intellectual property such as the ▶ Korea Sports Council and Team Korea emblem and the collective portrait rights of the national team.
During the 2024 Paris Summer Olympics last year, a total of 64,569 people visited the Korea House sponsored by CJ in the center of Paris, serving as a hub for 'K-Sports'K-Culture', and this success became a solid foundation for the renewal. At that time, CJ, a partner company that seeks to develop the Korean sports industry with the Korea Sports Association, contributed greatly to promoting Korea's food and dynamic cheering culture and cultural contents (K-content) to the world through cooperation with Korea House at the Olympic site.
The Korean Olympic Committee plans to support Team Korea's team and promote 'K-Culture' to the world with CJ, which was re-selected as the title sponsor of the 2026 Milan/Cortina Winter Olympics and the 2028 Los Angeles Summer Olympics Korea House. CJ CheilJedang has been sponsoring the Korean Sports Council since the 2018 Pyeongchang Winter Olympics, and through this renewal, it will expand its scope not only to support the existing food sector, but also to CJ Group's bio, entertainment, retail, and content sectors.
Chairman of the Korean Sports and Olympic Committee Kim Yoo Seung Min "KOC and CJ showcased the synergy of sports and K-content to the world through the successful hosting of the Korea House for the 2024 Paris Olympics."By renewing the contract, we will do our best to help Team Korea's team in the 2026 Milan/Cortina Winter Olympics and the 2028 Los Angeles Summer Olympics, and to further enhance the status of Korean cultural contents." conveyed his will.
CJ CEO Kim Hong-ki said, `We will support the success of Team Korea athletes and the development of the environment of Korea's sports through sponsorship of the Korea Sports Association, and actively promote K-culture by utilizing CJ's strengths such as food, entertainment, and contents at mega-sports events that attract global attention such as the Olympics.'
Reporter Jeon Young-ji sky4us@sportschosun.com
This article was translated by Naver AI translator.
