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epa12287392 South Korean soccer star Son Heung-min, holds up his new jersey as the Los Angeles Football Club (LAFC) welcomed their newest player during a news conference at BMO Stadium in Los Angeles, California, USA, 06 August 2025. LAFC acquired Son from Tottenham Hotspur of the English Premier League in a league record $26.5 million deal. EPA/CAROLINE BREHMAN
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Jun Kwon (L) and his father Hojin Kwon, supporters of South Korean football player Son Heung-min, pose with LAFC jersey as they wait for his arrival at the Los Angeles International Airport in Los Angeles, California on August 5, 2025. Tottenham captain Son Heung-min said on August 1, 2025 that he will leave the club this summer after a decade in north London. Son Heung-Min is poised to sign with MLS side LAFC, with an unveiling happening as soon as August 6, 2025. (Photo by Patrick T. Fallon / AFP)
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BRIDGEVIEW, ILLINOIS - AUGUST 09: The jersey of Son Heung-Min #7 of Los Angeles FC is displayed in the dressing room prior to the MLS match between Chicago Fire FC and Los Angeles Football Club at SeatGeek Stadium on August 09, 2025 in Bridgeview, Illinois. Geoff Stellfox/Getty Images/AFP (Photo by Geoff Stellfox / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)
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LA FC is managing their facial expressions.
Son Heung-min (33)'s uniforms were found to have sold more than Lionel Messi (Inter Miami), LeBron James (LA Lakers), and Stephen Curry (Golden State Warriors). LA FC's general manager John Thorrington said in a recent interview with TalkSPORT in the U.K. It has been two weeks since Son Heung-min joined the team. But his uniform has now sold more than any other athlete in the world."
LeBron and Curry are stars representing the National Basketball Association (NBA) and are like American cultural icons. It is a star that is gaining popularity not only in the United States but also around the world, and its uniform sales are also significant. Messi is also a player who has been loved by fans around the world since his European days. Interest has subsided somewhat since entering the U.S. Major League Soccer (MLS), but it is still gaining popularity. Son Heung-min beat those who have consistently maintained the level of uniform sales every year in just two weeks.
Son Heung-min recorded the highest sales of uniforms in the team every year when he was at Tottenham. The British newspaper GiveMissport reported that Tottenham earned at least 40 million pounds (about 74.9 billion won) annually from Son Heung-min. Not only fans in the UK and Korean residents, but also domestic fans who visited the UK to see him led the trend. Soccer finance expert Kieran Maguire pointed out that "Korean fans not just buy Son Heung-min's uniform, but fill two shopping bags with Son Heung-min's goods." This trend continues in the U.S. as well.
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epa12287422 Welcome signs outside of the Los Angeles Football Club (LAFC) stadium as the team welcomed their newest player, South Korean, Son Heung-min during a news conference at BMO Stadium in Los Angeles, California, USA, 06 August 2025. LAFC acquired Son from Tottenham Hotspur of the English Premier League in a league record $26.5 million deal. EPA/CAROLINE BREHMAN
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FOXBOROUGH, MASSACHUSETTS - AUGUST 16: Son Heung-Min #7 of Los Angeles FC acknowledges the fans after winning the MLS match between New England Revolution and Los Angeles Football Club at Gillette Stadium on August 16, 2025 in Foxborough, Massachusetts. Winslow Townson/Getty Images/AFP (Photo by Winslow Townson / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)
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There have been several Korean players who have entered professional sports in the U.S. Since Park Chan-ho's success, numerous players have proven their value on the U.S. stage. However, in a cool way, there was no player in the league's dominant position. Son Heung-min, a former top scorer in the English Premier League and third in MLS, boasts the best class among Korean players who have advanced to the United States. This symbolism is shaking the U.S. Korean community, which is the largest overseas. In both games played by Son Heung-min after advancing to MLS, numerous Korean residents and fans visited the stadium and surprised locals by making a wave of Taegeukgi.
Son Heung-min was selected as the best 11 in the round amid his strong performance leading the team's offense as well as his first offensive point (help) in the match against New England, two games after joining the team, proving his unrivaled ability. Son Heung-min's ticket power is expected to reach its peak in the match against San Diego FC, which will be held at BMO Stadium, LA FC's home stadium, on the 31st.
Son Heung-min will visit Dodger Stadium, the home stadium of the Los Angeles Dodgers, on the 27th and pitch the first pitch. He will meet Shohei Ohtani, who has established himself as a star in Major League Baseball beyond Japan. Not only the U.S. but also both Korea and Japan are drawing keen attention because it is a remarkable event. Another story to be used here is expected to give momentum to the box office front.
This article was translated by Naver AI translator.
