Lee Jae-myung's government, voice to improve sports-related laws X sports system, Rep. Jeon Hyun-hee's National Assembly Good Policy Forum, and the Media National Policy Advisory Group's Sports Forum will be held on the 13th
Aug 12, 2025
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The forum, which will be held at 9:30 a.m. on the 13th at the auditorium on the first basement floor of the National Assembly Library in Yeouido, Seoul, will be hosted by the 'National Assembly Good Policy Forum" headed by Rep. Jeon Hyun-hee of the Democratic Party of Korea and organized by the 'Media's National Policy Advisory Group" sports division. The forum will feature expert presentations and discussions on ▶ supplementation and improvement of enforcement ordinances of the sports system and related laws ▶ improvement of the system to create an environment for sustainable sports organizations ▶ preparation of implementation plans for sports cities and sports industry regional bases under the Sports Industry Promotion Act. Professor Hannam-hee of Korea University's Department of International Sports Studies will present the "policy advancement plan for the realization of good sports", Kim Se-hoon, head of the strategic planning department of the Korea Sports Association, will present the "system improvement plan for the creation of an environment for sustainable sports organizations", and Kim Sang-hoon, head of the sports industry department at the Korea Sports Science Institute, will present the topic of "Future Environmental Change and Policy Direction for the Sports Industry" and Kim Se-hoon, chair professor of Dankook University (former first vice minister of the Ministry of Culture, Sports, Sports, and Kim Dae-.
In particular, the Korean Sports Association has a clear voice on the task of improving laws and systems for institutional innovation in the sports world at this forum. As a way to improve the system to create a sustainable sports organization environment, the Korea Sports Association will present three major legislative tasks: ▶ improvement of the system to raise donations to sports organizations ▶ revision of the National Sports Promotion Act related to official sponsors ▶ promotion of local sports using donations for love for hometowns.
The plan is to propose the need for revision so that sports organizations can legally recruit and utilize private donations, and to establish a transparent donation operation system. "Currently, Korea's annual donation amounts to about KRW 16 trillion, but the inflow into the sports sector is extremely limited. Considering the public interest of sports, such as promoting public health, responding to an aging society, and realizing social integration, it is emphasized that financial diversification through private donations is essential.
It will also push for a revision of the National Sports Promotion Act to allow private contracts for goods and services provided by sponsors according to the purpose of supporting professional sports and international exchanges. According to the current system, it is difficult to attract sponsors because the supply of goods must be carried out as a competitive bid separately from the selection of sponsors, and complaints from the site are growing, including quality degradation issues raised at the Harbin Winter Asian Games in February. The Korean Olympic Committee plans to emphasize the need to improve the system in consideration of the specificity of the National Olympic Committee (NOC), maintaining the national team's performance, and guaranteeing the marketing rights of sponsors.
It will also propose amendments to related laws so that donations from hometown love can be used for local sports. It is an attempt by local governments to strengthen the local sports base by using donations for local residents' sports activities and establishing a legal basis for consultation with local sports associations. The KOC said "Since Yoo Seung Min's inauguration, the KOC has established and is actively pursuing 'sports reform innovation tasks' such as ▶ prevention of privatization of sports organizations ▶ reform of the election system for heads of sports organizations ▶ improvement of vulnerable areas of corruption ▶ legalization of member organizations ▶ securing financial resources for local sports subsidies ▶ improvement of the system for improving the athletic environment of athletes and leaders."
Ahead of the Sports Forum of the Media National Policy Advisory Group, Chairman of the Korean Sports and Olympic Committee Yoo Seung Min said, `We expect this forum to lay the legislative foundation for the future of Korean sports, to break down old practices, establish a flexible and creative organizational culture."The Korean Sports Council will establish a solid institutional foundation to guarantee the people's right to sports and to strengthen the publicity and transparency of sports." conveyed his will.
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This article was translated by Naver AI translator.
