Will Son Heung-min be able to spread the Major League Soccer (MLS) throughout Asia. Son Heung-min's game is gaining popularity among Korean fans in the early days of the transfer, but it is unclear how long this effect will continue.
The British Guardian reported on the 12th (Korea time) "Korean baseball fans have long been accustomed to adjusting weekend schedules to meet MLB (major league baseball) schedules. The time has come for Korean soccer fans to do the same about MLS," the report said.
Son Heung-min signed a two-year contract with Los Angeles FC (LAFC). He played for Tottenham Hotspur until the very previous season, making the club the most popular club in Korea and ranking as one of the biggest clubs in Asia. Now, attention is being paid to how he will perform on the field in LA and what the club can bring out of the field through him.
Sashi Kumar, a former Singaporean national team member and founder of the sports marketing company 'Red Card Global', told the Guardian:"They should make the most of this opportunity over the next 24 months. The commercial opportunities are all too clearly in front of LAFC."
Son Heung-min has been a key figure in Asian soccer for a long time. He won the English Premier League (EPL) top scorer and the Puskas Award, and even lifted the UEFA Europa League trophy as a captain. His long career in one of the world's most popular leagues has drawn attention from all over Asia.
MLS is far from this phase. Traditionally, there was little league recognition in Asia, and it was rarely mentioned as Son's new destination.
Even when his form and condition declined a bit last season, it was expected that Son Heung-min would still stay in Europe. A transfer to Saudi Arabia was unlikely from the beginning. Choosing to go to Saudi for money could have created negative public opinion.
LAFC has several advantages. Even if MLS is not the EPL, the United States is not the United Kingdom.
Kumar said "The Korean market is very closely linked to the United States. Son Heung-min has set the stage for entering this market with tremendous assets"What LAFC needs to do right now is tour Asia, and it should actively seek brand and content partnerships in various markets."."
This article was translated by Naver AI translator.
