To commemorate the release of Adidas F50, F50 with Lee Kang-in did it all. Summer Challenge event successful

Aug 04, 2025

To commemorate the release of Adidas F50, F50 with Lee Kang-in did it all. Summer Challenge event successful
photo courtesy of Adidas Korea



Global leading sports brand Adidas celebrated the launch of the ultra-lightweight soccer shoe F50 'Readiant Blaze', and the football event 'F50 with global partner Lee Kang-in at Adidas The Base finished 'F50: Summer Challenge' with great success.

The last two days of 'F50 did it: Summer Challenge' is a large-scale football theme park where you can try on F50 yourself and challenge various football challenges. It consists of three kinds of 'SPEED' challenges that allow you to experience the speed of F50, four kinds of 'FUN' challenges that allow you to enjoy various football skills, and programs that anyone of all ages can enjoy football, including rewards that can be obtained after participating in the challenge.

Consumers who visited Adidas The Base enjoyed cool drinks and ice cream at the F50 sports bar, and enjoyed the colorful space at the event site by touring the archive exhibition zone where you can see F50 history at a glance and the special photo spot consisting of large F50 figures that catch your attention.




In particular, the program with media creators and football platforms, such as a one-on-one football match with 'Lee Hae-jo Won-hee', a football challenge with 'meta comedy', 'Eastar TV', and a social match with 'flap football', has further increased the level of immersion of soccer fans in the field.

On the 2nd, global partner Lee Kang-in appeared at the fan meeting of 'KANGIN MADE ME DO IT' and had a meaningful time with fans.

To commemorate the release of Adidas F50, F50 with Lee Kang-in did it all. Summer Challenge event successful
Lee Kang-in celebrates the extension of the partnership with Adidas that began in 2013. Photo courtesy of Adidas Korea
The event began in commemoration of the extension of the partnership between Adidas and Lee Kang-in from 2013. Marcus Morent, CEO of Adidas Korea, who was newly appointed in June, also attended the ceremony to express his gratitude for the 11-year-old companion and promise closer cooperation in the future. At the meeting, Lee Kang-in added a warm atmosphere by receiving a special gift prepared by Adidas.




In the following fan meeting program, Lee Kang-in held an honest and pleasant talk show, ranging from the behind-the-scenes story of the Adidas campaign "YOU GOT THIS" with his sister Lee Jung-eun to his heartfelt gratitude for last season and to his fans. In addition, fan signings and commemorative photos for Adi Club members continued, giving fans unforgettable memories.

In particular, when asked about his performance and new goals for last season, Lee Kang-in said "It was a valuable and happy season to achieve his dream since childhood. As it has been an unforgettable year, we will try to show our progress every season, and we want to do our best with all the Korean soccer players toward the biggest goal of winning the World Cup," he replied.

To commemorate the release of Adidas F50, F50 with Lee Kang-in did it all. Summer Challenge event successful
photo courtesy of Adidas Korea
Regarding the F50 soccer shoes, he expressed his affection by saying, "The symbolic design of the F50 is so pretty, and wearing the F50 makes me feel like I'm good at soccer, so I've preferred it since childhood." "It fits me really well because of the light weight, fast speed, and touch that doesn't burden my feet."




Lee Kang-in, who moved to the outdoor stadium, participated in various football challenges with media creators. In particular, it added to the heat of the field by playing a 5-5 futsal match with the Adidas Future Team, which consists of future soccer dreamers. In the Adidas Future team, Lee Dae-han and Lee Min-guk twins, who recently joined the FC Barcelona Youth Team, appeared as special guests, drawing attention.

In addition, Park Kang-hyun, Lee Ji-woo, and Kim Min-chan, former members of the youth national team, joined together to stand shoulder to shoulder with Lee Kang-in, signaling a bright future for Korean soccer. After the game, Lee Kang-in gave warm encouragement to the future team players and created a warm atmosphere by taking a group photo together.



Reporter Lee Won-man wman@sportschosun.com



This article was translated by Naver AI translator.