Puma's Running Technology Intensive Fast R-Night Elite 3, Time magazine Listed as the Best Innovative Product of the Year 2025
Oct 22, 2025
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Annually published by Time magazine, "Best Innovations of the Year" is given to products, inventions, and services that contribute to changing the world or making a better life. After receiving recommendations or applications from editors, correspondents, and readers around the world, the final presentation will be made through an internal review based on originality, effectiveness, vision and influence.
Puma's 「Fast R Nights Elite 3」, which has been recognized for its innovation this time, is Puma's flagship running shoes introduced in the first half of this year.
Designed to help elite runners as well as marathon runners participating in world competitions break personal records, it supports the best performance and has firmly established its position as a performance running shoe as it has been highly evaluated by runners in terms of excellent responsiveness and lightweightness since its launch.
In particular, it is a running shoe that focuses on the learning technology that Puma has built for a long time. It provides excellent repulsion and cushioning by applying its own technology, NITROFOAM™ ELITE midsole, and helps maintain an efficient pace with improved energy conversion.
On top of that, Puma's carbon plate technology, the power plate (a carbon plate made of PWRPLATE-carbon fiber), is designed to extend from the front of the foot to the tip of the foot, maximizing propulsion and energy delivery. These original designs convey a smoother and more stable sense of ignition from foot clouds to landing.
FastR3's true value is also demonstrated without regret in the actual race scene, further solidifying its position as the `fastest running boot".
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Running creator Stone, who completed the half-course with FastR3, experienced explosive repulsion whenever he stepped on the ground as well as on the track when he wore FastR3. Based on this strong backlash, I felt like I was pushing hard until the second half of the Seoul Race half course, and I was able to achieve PB (personal best) with a good record."
Runner Imba, who also achieved his personal best with Fast R3, said, `The Fast R3 is surprisingly light but has excellent stability, so there is little accumulation of fatigue over long distances, so he set a PB (personal best) in this Seoul race. In particular, the grip of the outsole with PUMAGRIP technology was excellent in hills and corners, and I thought it was a running shoe that directly helped improve the record thanks to the structural completeness that supported the second half of the pace.
In addition, in the men's marathon event at the 2025 Tokyo World Athletics Championships, Germany's Amnal Petros wore Fast R3 and finished second with a time of 2:09:48. The result was second place, but a dramatic close race was held at the finish line, and it created one of the best scenes in marathon history, with a ranking of just 0.03 seconds apart.
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Curtin also broke the Irish men's full course record (2 hours, 9 minutes and 36 seconds) for the first time in six months with his record at the race marathon.
Having focused on running for a long time, Puma has once again demonstrated the progress of learning technology, producing running shoes selected as 'Innovative Product of the Year'. This year in Korea, we have strengthened brand leadership in the learning category by conducting various running campaigns and activities that expand contact with general consumers as well as professional runners.
In the future, Puma plans to maximize the performance of runners based on more advanced learning technology and create a healthy and positive learning culture.
This article was translated by Naver AI translator.
