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| KADA SNS short-form video performed by Kwon Jin-hee, deputy director of the public relations office. Photo courtesy =KADA |
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| Seo Min-jeong, head of KADA's public relations office, is receiving the Korea Communications Awards and the Excellence Award in SNS on the 3rd. Photo courtesy =KADA |
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The Korea Anti-Doping Committee (hereinafter referred to as KADA) won the Excellence Award in the SNS category at the '2025 Korea Communication Awards' held at the Korea Press Center on the 3rd.
The Korea Communications Awards is the 35th Korea's representative organizational communication award ceremony this year, organized by the Korea Society of Social Affairs and sponsored by related organizations at home and abroad, including the Ministry of Culture, Sports and Tourism, the Ministry of Employment and Labor, and the International Advertising Festival New York Festivals.
KADA has recently communicated anti-doping information in a friendly manner with the public through various social media platforms and effectively conveyed the importance of anti-doping. In particular, short-form content, which was performed by MZ employees, including Kwon Jin-hee, deputy director of the public relations office, using mascots ToneTone, received great response by easily and cheerfully solving complex contents such as doping test procedures and prohibited drug concepts. In addition, the short form, in which baseball player Jung Geun-woo made a surprise appearance, became a hot topic with 450,000 views. It is an exemplary case that SNS in public institutions can be a window to attract public participation and empathy beyond simple information provision.
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| Photo courtesy=KADA |
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KADA's award is significant in that it reinterpreted the professional and difficult topic of 'doping prevention' into a popular message that anyone can understand and sympathize with, suggesting a new direction in the field of digital communication in the public sector. It is the result of consistent efforts to spread the message that 'doping prevention is not just a problem for some players, but the values of all of us'. and to get closer to the audience with the aim of creating a clean sports culture where anyone can participate.
Kim Il-hwan, Secretary-General of KADA, said, "SNS is no longer just a means of communicating information, but the core of public communication that forms an emotional contact with the people. We will continue to introduce participatory and sympathetic content tailored to the public's eye level so that everyone can feel the fairness and spirit of fair play in sports." expressed his will.
This article was translated by Naver AI translator.
