Encar.COM Strengthens Customer-Friendly Search, including Industry's Only 'Genesis Options, Internal Colors'
May 22, 2025
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Recently, when purchasing used cars, there is a clear consumer tendency to consider detailed factors such as option composition and built-in color in addition to basic factors such as vehicle model year and mileage. As a result, Encar Dotcom has further improved the efficiency of vehicle search by reorganizing its search function to allow customers to find vehicles with the desired conditions faster and more accurately during the search phase.
The most notable part is the 'Genesis Option Search' function, which was introduced for the first time in the industry. It is the only unique search function in the industry that cannot be found on other used car platforms such as certified used cars, and is designed to search for Genesis vehicles with various specifications based on options.
Currently, Genesis is a popular brand after BMW and Mercedes, which are imported car brands, in the premium used car market, which is expected to increase the convenience of customers looking for the model.
It was developed by reflecting the trend of "Individual Order," which has recently been spreading around premium brands. The move comes as the need to more accurately compare and search the specifications of each vehicle has increased as more vehicles are applied with options selected by customers themselves.
The actual Genesis option search allows customers to set up and search for the options they are looking for, and the price difference depending on the option configuration can be intuitively checked, reducing vehicle search time.
The Genesis option search is available when selecting manufacturers, models, and detailed models in the Encar app. Search conditions can include details such as ▲ sports package (basic, sports), ▲ exterior color (gloss), ▲ wheel type, ▲ interior design (standard design, signature design selection, sports design selection, etc.), ▲ package (driving assistance package, populator package, etc.), and ▲ selection items (preview electronically controlled suspension, panoramic sunroof, etc.).
In addition, a new "inner color search" function has been introduced in line with the trend of placing importance on the interior of vehicles. Accordingly, it is possible to search for a vehicle by considering not only the exterior but also the seat color, and it is easy to find a vehicle with the desired interior. This is also a feature that is only available on Encar.
A "seater search" function has also been added that actively reflects actual customer feedback. With the growth of the SUV market and diversification of seat arrangements, In Seung-soo has also become an important factor to consider when choosing a vehicle. It provides a filter that is subdivided from less than two seats to more than 10 seats, making it easy to find vehicles suitable for various lifestyles and purposes such as family units and business purposes.
"As customers have recently considered various conditions tailored to the detailed specifications and lifestyles of the vehicle, we have advanced the search function to find the vehicle we want faster and more accurately," an Encar dotcom official said. "We plan to continue technical improvements reflecting customer needs and further increase platform satisfaction and loyalty."
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
