Porsche Korea to reorganize customer-focused organization for long-term growth
May 31, 2025
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Porsche Korea plans to provide a premium brand experience across its customer journey and strengthen its responsiveness to market changes by establishing an integrated and agile organizational system across all sectors, from product and service planning to marketing to after-sales.
First of all, the 'Products & Services' sector will be established to strengthen the competitiveness of products and services specialized in the Korean market. The segment aims to secure long-term growth and profitability through the establishment and execution of an integrated strategy that encompasses product planning, digital experience, and charging infrastructure. In particular, it will provide higher value throughout the customer journey by developing strategies that meet the needs and preferences of Korean customers.
Localization of market editions and sonderwunsch programs for the Korean market and domestic customers, as well as connection with major digital platforms in Korea and expansion of charging infrastructure, etc
It plans to promote the development of older services. In addition, we will also expand various partnerships to expand the brand experience across the Porsche Technology, Classic and Lifestyle product lines. The newly established 'Product & Service' department will be led by Executive Director Nam-Hyun Cho, who has been in charge of the existing sales division since June 1.
In addition, the existing after sales department and network development organization will be integrated into the 'After Sales & Network Development' division, and Holger Brandt will be in charge. Through this, we plan to strengthen the link between the future scalability of our after-sales network and our retail strategy, and to establish an integrated and forward-looking service system that enhances the overall brand and customer experience journey.
The existing "Product & Marketing" organization will be reorganized into the "Marketing & Customer Experience" section, led by Executive Director Choi Young-hwan. It will plan and operate customer experiences across all channels, including brand communication and digital platforms, and focus on strengthening customer journey and expanding digital service capabilities.
In addition, new cars and certified used car organizations that have been operated separately are integrated into one sector. Through this, the company plans to strengthen its "Porsche Approved Car" program while increasing synergy between all sales channels to lay the foundation for providing consistent quality and service from new cars to certified used cars.
"This reorganization is part of our strategy to actively respond to the rapidly changing customer expectations in the Korean market and provide a differentiated brand experience," said Mathias Bouse, CEO of Porsche Korea. "We will redefine customer experiences across product, service, and brand contacts, and spur Porsche to secure competitiveness for sustainable growth."
This article was translated by Naver AI translator.
