As interest in healthy lifestyles and self-care has increased, not only consumption for running but also use of dermatology and mental health departments have increased over the past two years.
This is the result of Shinhan Card's analysis of what areas people are interested in these days and where value consumption for 'I' is made, paying attention to the trend of a self-centered consumption culture that saves money for individual tastes and values.
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First of all, we paid attention to 'learning', which has increased about 4.5 times in related keywords over the past two years through SNS, and if there were many mentions of learning as a light hobby such as 'diet', 'jogging', and 'hobby' by the first half of 2023, related keywords have been diversified to 'trail learning', 'night learning', and 'learning' as the demand to enjoy learning professionally increases with increased interest in 2025. According to Shinhan Card's Big Data Research Institute, the amount of references related to 'trail learning', an exercise that mainly runs in nature such as mountains and forest roads, increased 76.2 percent compared to the first half of 2023 and 2025.
The use of running stores also increased as people's interest increased. Compared to two years ago, the total number of uses surged 203%, and the amount of use surged 216%, confirming the high popularity of learning. By age, the number of uses in their 30s accounted for 44.8%, accounting for about half of the total number of uses, and the increase in the amount of use was 232%, the highest among all age groups. In addition, as a result of analyzing the proportion of men and women based on the number of uses, the proportion of women has increased by 5.9% in the past two years. As of the first half of 2023, the ratio of use was 62.0% for men and 38.0% for women, and the ratio of use was 56.1% for men and 43.9% for women in the first half of 2025, reducing the difference between men and women to 12.2%p.
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As a result of analyzing the data of franchise-type dermatologists, which are widely used in public, in consideration of the trend of trying to keep young for a long time, it was found that the number of high-value payments worth more than 1 million won, such as 'skincare package' and 'regular usage rights', has increased by 31.2% over the past two years. In addition, although the female usage rate still accounts for the majority at 76.6% as of the first half of 2025, the change in the number of uses over the past two years showed the largest increase in the use of men in their 30s by 73.7%. It is interpreted that the number of young men who are active in managing their appearance, such as hair removal and laser treatment, has increased along with the change in perception of appearance as a 'spec'.
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Data analysis was also able to confirm the appearance of people taking care of 'mind health' in a fierce competitive environment.
The number of mental health departments used in the first half of 2025 increased by 11.4% compared to the same period in 2023. Looking at the search terms related to 'psychological counseling', those in their 20s were highly interested in 'career' and 'love', while those in their 30s were often mentioned as 'children', 'couple', and 'work'. In the 40s, the contents of 'youth psychological counseling' were the main contents, giving a glimpse into the concerns of the generation of parents with adolescent children. People in their 50s and older showed an attempt to actively manage individual emotions and emotions, such as 'depression' and 'powerlessness'.
Shinhan Card's Big Data Research Institute was able to confirm how much it has risen through the analysis of the U.S. economy trend"We will continue to strive to provide services tailored to the needs of our customers through various trend analysis in the future."
This article was translated by Naver AI translator.
