The MZ generation where Oh Un-wan became a daily life...Popularity of active wear for exercise and daily wear
Aug 10, 2025
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High-tech materials and practical details are emphasized along with functions such as waterproof, windproof, and storage, while new types of performanceware such as jumpsuit are also gaining popularity. On top of that, eco-friendly fabrics such as recycled polyester and organic cotton are in the spotlight, and some analysts say that the shift has become clear due to changes in consumer perception of the environment.
In fact, W Concept analyzed internal data in the last three months (May-July), and sales of 'Activeware' such as running shoes, functional sportswear, and athleisure increased by 40% from the same period last year. In detail, sales increased in the order of functionality, running shoes ▲ 200%, ballet, yoga clothes, etc. ▲ athleisure 57%, and ▲ sportswear 10%. In line with this demand, W Concept will hold 'Active Week', which will offer up to 90% discounts on representative products such as running shoes, sneakers, and sportswear until the 17th. It also recruits participants in the running event with 'Murrell'. From 10 a.m. on the 11th to the 18th, 20 customers who applied through the W Concept app will be drawn. The running event will be held at Olympic Park in Seoul at 3 p.m. on Saturday, the 30th, and will consist of a 3-kilometer running and indoor yoga program.
Kakao Style's style commerce platform 'ZigZag' also said that SPA, innerwear, and activewear transactions in the first half of the year increased by at least 20% to more than 30% year-on-year. The leading activewear brand 'Zeximix' also achieved the largest daily transaction in a live broadcast on June 30.
Sports brands have also joined the activewear craze. Under the concept of 'Gym & Beach', DynaFit introduced a versatile summer series that encompasses gyms and beaches. It is based on the analysis that as the number of sports active people in Korea has steadily increased until recently, the trend of the vacation season has become a trend that penetrates the MZ generation, while enjoying sports and vacation at the same time.
"Activewear continues to grow in popularity by combining fashion, performance, and environmental responsibilities," said an industry official" he diagnosed.
This article was translated by Naver AI translator.
