Satisfying by filling nutrients easily with one pill a day...Centrum Announces Results of Multi-Vitamin Intake Consumer Survey
Aug 20, 2025
The greatest advantage of multivitamin consumption was that comprehensive nutrient supplementation could be easily performed.
Lim Hyun-jung, a professor of medical nutrition at Kyung Hee University's Graduate School of East and West Medicine, and an IQVIA research institute conducted a cross-sectional, retrospective survey study to evaluate consumer experiences in health functional foods using real-world data for more than 1,000 Korean consumers who have consumed Centrum multivitamin products.
Perceived benefits, user reactions, and perceptions of multivitamin intake were evaluated in healthy Koreans. A total of 1,053 men and women (508 men and 545 women) aged 30 to 65 who had consumed Centrum multivitamin products (Centrum Men Double Up, Centrum Women Double Up, Centrum Silver Men, and Centrum Silver Women) more than three times a week and had no serious chronic diseases. This study is a survey exclusively for Korean consumers, and Haylon Korea fully funded the research.
As a result of the survey, consumers were most satisfied with "once a day, the point of being able to easily fill their nutrition with one pill (86%)". It was followed by 81% of respondents who said they preferred "because they could help make up for the lack of nutrients by one grain per day, providing a comprehensive nutrient rather than a single nutrient" and "because it is a customized product composed of nutrient contents considering my nutritional needs.' The reliability of the product was 88%, satisfaction 87%, repurchase intention 89%, and friend and family recommendation intention 82%.
In addition, it was found that Centrum multivitamin intake has a positive effect on health and quality of life in daily life. "Eating regularly can help you manage your health."86% of respondents answered that "can provide a variety of nutrients necessary for health care in daily life."85% of the respondents answered that "can help you enjoy a healthy, active daily life and hobbies."The percentage of respondents who answered also reached 77%.
Centrum is launching a new brand campaign 'The Healthy's Reasoned Choice' based on the findings of the study.
First of all, based on the survey research data conducted this time, a new TVC image 'The healthy people's reasonable choices' was released. In the video, it introduced features such as balanced nutrient composition, vitalization, personalized nutrition by gender and age, and easy consumption of one pill per day, which were found to be satisfied by consumers who actually consumed Centrum, so that consumers could help choose products based on their experiences and grounds.
A Centrum official said, "Despite the continuous growth of the health functional food market as more and more people are interested in health care, there is a lack of practical data on how actual consumers perceive health functional food consumption. We hope that the results of this survey will serve as a reference for Korean consumers' purchase of multivitamin products, and we will continue to strive to provide solutions that help consumers supplement nutrition that is suitable for them more conveniently based on scientific research results."
Lim Hyun-jung, a professor of medical nutrition at Kyung Hee University's Graduate School of East and West Medicine, and an IQVIA research institute conducted a cross-sectional, retrospective survey study to evaluate consumer experiences in health functional foods using real-world data for more than 1,000 Korean consumers who have consumed Centrum multivitamin products.
Perceived benefits, user reactions, and perceptions of multivitamin intake were evaluated in healthy Koreans. A total of 1,053 men and women (508 men and 545 women) aged 30 to 65 who had consumed Centrum multivitamin products (Centrum Men Double Up, Centrum Women Double Up, Centrum Silver Men, and Centrum Silver Women) more than three times a week and had no serious chronic diseases. This study is a survey exclusively for Korean consumers, and Haylon Korea fully funded the research.
As a result of the survey, consumers were most satisfied with "once a day, the point of being able to easily fill their nutrition with one pill (86%)". It was followed by 81% of respondents who said they preferred "because they could help make up for the lack of nutrients by one grain per day, providing a comprehensive nutrient rather than a single nutrient" and "because it is a customized product composed of nutrient contents considering my nutritional needs.' The reliability of the product was 88%, satisfaction 87%, repurchase intention 89%, and friend and family recommendation intention 82%.
In addition, it was found that Centrum multivitamin intake has a positive effect on health and quality of life in daily life. "Eating regularly can help you manage your health."86% of respondents answered that "can provide a variety of nutrients necessary for health care in daily life."85% of the respondents answered that "can help you enjoy a healthy, active daily life and hobbies."The percentage of respondents who answered also reached 77%.
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First of all, based on the survey research data conducted this time, a new TVC image 'The healthy people's reasonable choices' was released. In the video, it introduced features such as balanced nutrient composition, vitalization, personalized nutrition by gender and age, and easy consumption of one pill per day, which were found to be satisfied by consumers who actually consumed Centrum, so that consumers could help choose products based on their experiences and grounds.
A Centrum official said, "Despite the continuous growth of the health functional food market as more and more people are interested in health care, there is a lack of practical data on how actual consumers perceive health functional food consumption. We hope that the results of this survey will serve as a reference for Korean consumers' purchase of multivitamin products, and we will continue to strive to provide solutions that help consumers supplement nutrition that is suitable for them more conveniently based on scientific research results."
This article was translated by Naver AI translator.
