CEO Song Jeong-hoon, who shot a window and ran away...When I entered my first office, I burst into tears (lost)

By Jaewan, Ko

Jul 14, 2025

CEO Song Jeong-hoon, who shot a window and ran away...When I entered my first office, I burst into tears (lost)





In the 314th episode of KBS2 'President's Ear Is Donkey' (Director Ahn Sang-eun, hereinafter 'Sadang-gui') which aired on the 13th, Song Jung-hoon, who started with a food truck 12 years ago and occupied the global restaurant industry with one cup rice, staged a surprise cooking competition to launch a new cup rice menu with his elder brothers, who have relied on him for a long time.

The counterpart is Im Jong-bin, the main chef of a cup rice company and a chef for VVIPs in Korea for 20 years. Chef Im Jong-bin introduced Yukgaejang Tomato Soup using expensive truffles and artichokes, and boss Song Jeong-hoon introduced bubble bubble-bubble chicken using tapioca pearls, which are called secret powders. Both menus were praised for being delicious, but acquaintances raised Chef Im Jong-bin's hand, saying that Yukgaejang tomato soup is a taste that Americans would like I made him laugh.




Song Jeong-hoon visited the Utah State Government Complex with his employees for the Korean-American Festival in September. Song Jeong-hoon, who has made Korea known to Utah society through various Hallyu contents, has stepped up his arms this time to get help from Utah's state government. At the meeting with officials, Song Jeong-hoon showed off his unique knuckles and talks, but his wife and employees couldn't hide their tension at Song's close remarks, making him laugh.

CEO Song Jeong-hoon, who shot a window and ran away...When I entered my first office, I burst into tears (lost)
After the schedule, Song Jung-hoon and the staff arrived at the first office where the youth of the boss remained as the starting point of the cup method and expressed their complicated feelings. In particular, Song Jeong-hoon shed tears silently for a long time and recalled the past decade or so. Song Jeong-hoon said "It is a place containing the happiest and most difficult times" and "This is a very dangerous area, so there was a lot of concern around me. Someone shot at the office window and ran away, and thefts happened frequently."

Song Jeong-hoon was more impressed there by reuniting with the son of a benefactor who did not receive the office rent for six months after learning about his situation where he could not pay his monthly rent due to lack of money in the past. Remembering the grace of the deceased benefactor, Song Jung-hoon will prepare a special catering service for your family at the end of the year"I promised. Noh Hee-young, who watched this, said, "It must have been possible because the sincerity and sincerity of the boss Song Jung-hoon worked together" and Park Myung-soo laughed when he said "Just like Korea, the American people have affection."




Looking back on the past 12 years, Song Jung-hoon and his wife shed tears as they told stories about the story of how they combined delivery and catering systems to increase sales when the global economy was reeling from COVID-19, the incident of having to step down from their leadership overnight after being betrayed by their partners, and the employees who supported him until the end.

Noh Hee-young, who watched Song Jeong-hoon's success story, failure story, crisis and overcoming, quietly wiped her tears and said, `How hard it must have been to overcome all those crises and try to get up. That's really great," he said, giving a heartfelt compliment. Jeon Hyun-moo also applauded Song Jeong-hoon's passion and persistence, saying, `It's a movie-like story.'

CEO Song Jeong-hoon, who shot a window and ran away...When I entered my first office, I burst into tears (lost)
Meanwhile, Lee Soon-sil, who decided to present course dishes at a North Korean food event hosted by the Ministry of Unification, secretly showed competitive spirit by teaching the recipe to Chef Kim Mi-ryeong, well known as `Imokase.' When Lee Soon-sil bragged about "I'm close to all the MCs of Jeon Hyun-moo, Park Myung-soo, and Kim Sook "Sadanggui", Kim Mi-ryeong countered "I'm friends with Kim Sook." Chef Kim Mi-ryeong also said, "When Lee Soon-sil enters his kitchen, he cannot enter the kitchen with this head."He began to organize Lee Soon-sil's mascot lion's head, causing laughter.




Chef Kim Mi-ryeong pointed out that when Lee Soon-sil continued to take the ingredients with his mouth while trimming them "I don't think I'm here to learn how to cook, but I think I'm here to play." Chef Kim Mi-ryeong showed the essence of course dishes by introducing about 24 menus in order, including abalone sashimi, bossam, grilled mushrooms, skewered skewers, and sweet potato pancakes.

Lee Soon-sil, who properly learned the cuisine of 'Imokase', drew attention by presenting 'Ibukase' utilizing North Korean cuisine on the spot. Starting with corn rice cake, Lee Soon-sil drew a good response by introducing glutinous rice sundae, soybean stew, and ibuk kimchi to customers. However, all menus except corn rice cakes were cooked using Lee Soon-sil's meal kit, which was reduced to 'Factory Kase' instead of 'Ibuk Kase', giving a bigger laugh.



star77@sportschosun.com