Kim Yeon-koung also worked in the broadcasting industry..New Director Kim Yeon-kyung, Topicality and Viewership Rise Together
Oct 28, 2025
|
In the last broadcast of MBC 'new director Kim Yeon-koung', viewers' attention is focused on the game where the team's fate is at stake as 'Pilseung Wonder Dogs', which was on the verge of being dismantled with a 33% victory rate after losing the match between Japan and Japan against Japan's strongest high school Shuzitsu High School, will face the university league winner Gwangju Women's University Volleyball Team.
According to the 'Fundex Report: K-Content Competitiveness Analysis" released by Good Data Corporation (week 3rd and 4th of October), MBC"new director Kim Yeon-koung" topped the TV-OTT Sunday non-drama hot topic category in the fourth week of October (20.13% share). In addition, Kim Yeon-kyung topped the TV non-drama cast for two consecutive weeks, proving her overwhelming popularity in both programs and performers. The survey was released on the 28th by Good Data Corporation, a K-content topical analysis agency, after analyzing netizens' reactions from news articles, blogs/communities, videos, and social media among 193 TV-OTTs and 176 non-drama that are being broadcast or scheduled to be broadcast from October 20 to 26, 2025.
The ratings are also relentless. According to viewer rating research firm Nielsen Korea, MBC 'new director Kim Yeon-koung's fifth episode recorded 2.8% of 2049 viewership, a key indicator of channel competitiveness, continuing its soaring high streak and ranking first in 2049 viewership among all entertainment programs aired on Sundays for two consecutive weeks.
In addition, the official YouTube channel 'Wonder Dogs Locker Room' is receiving a lot of enthusiastic responses. MBC 'New Director Kim Yeon-koung' is pioneering a new genre by catching both viewership and buzz through director Kim Yeon-koung's heartfelt coaching and 'Pilseung Wonder Dogs' fierce growth narrative as the first volleyball entertainment.
Meanwhile, MBC 'new director Kim Yeon-kyung' was produced with the support of the Ministry of Science and ICT and the Korea Broadcasting and Communications Radio Promotion Agency (KCA), and is broadcasted every Sunday at 9:10 p.m. In addition, undisclosed content will be released through the official YouTube channel "Wonder Dogs Locker Room".
lunamoon@sportschosun.com
